Brattleboro Memorial Hospital has been recognized with six awards from three separate organizations to honor achievements in health care marketing and communications.
In April, BMH and its partnering agency Jennings Health Care Marketing won a Gold as well as a Silver Award at the 32nd Annual Healthcare Advertising Awards, sponsored by the Healthcare Marketing Report. The awards recognized BMH’s “Rapid Care” campaign for the hospital’s Emergency Department.
“We were fortunate to have the chance to work with a high caliber organization and have our work recognized in this distinguished healthcare award competition,” said Dan Dunlop, Principal with Jennings. The Healthcare Marketing Report’s competition is the oldest, largest and most widely respected advertising awards competition in the country and one of the ten largest of all advertising awards. BMH’s campaign was chosen from a pool of 3,500 entries.
In early May, BMH and Jennings won additional Gold and Silver Awards at the Aster Awards for the BMH “Rapid Care” campaign. Hosted by Marketing Healthcare Today Magazine and Creative Images, Inc., this elite program recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts for the calendar year 2014.The 2015 Aster Awards received nearly 3,000 entries from across the United States as well as several foreign countries. All entries were judged by industry experts and participants’ entries competed against similar-sized organizations in their specific groups and categories. “The creativity of this year’s participating healthcare marketing professionals exceeded our expectations. The 2015 Aster Awards program contained some of the best and most creative advertising in the world,” said Melinda Lucas, Aster Awards Program Coordinator.
In late May, BMH was the recipient of both a Gold and a Silver Lamplighter Award from the New England Society for Health Care Communications, recognizing the hospital’s “Beards for BMH” and “Doors of Support” campaigns respectively. The Lamplighters were established to showcase and honor healthcare communications excellence in the New England region. The 2014 competition included 365 entries from 69 organizations throughout the region.
“Being recognized for our work is always gratifying,” said Nicole Zinn, Communications and Social Media Manager at BMH “We’re honored to be able to represent our hospital and our community on the regional and national stage.”
Reflecting on the hospital’s recent successes in marketing and communications, BMH’s President and CEO, Steven R. Gordon said “BMH has a compelling story to tell about the ability of a small community hospital to deliver world class healthcare with a hometown touch. It’s great to see that story be so well-received by these prominent organizations.”