BMH Launches Social Media Campaign to Help Vermont Foodbank

BMH Launches Social Media Campaign to Help Vermont Foodbank

Brattleboro Memorial Hospital launched a new social media campaign to help raise awareness about the connection between food insecurity and health, and combat hunger in southern Vermont.

During the month of June, BMH will donate a canned item to the Vermont Foodbank for every new ‘Like’ the hospital’s Facebook page receives. People who are already connected to the page can ‘Share’ the special “Clicks for Foodbank” post on their wall, and the hospital will donate another canned item.

All items will go to the Brattleboro distribution center of the Vermont Foodbank, which serves populations in Windham County and Bennington County, as well as parts of Windsor County.

BMH Communication Specialist Nicole Zinn says the idea for the campaign came as a result of a 50 percent increase in diabetic patients seen at the hospital in the past year who were food insecure, and the increasing number of patients being referred to local food programs.

“Food insecurity and lack of medical care frequently occur together. Many low income families in VT have to make difficult decisions between receiving medical care or paying for basics such as food,” says Zinn.

BMH’s Facebook page can be found at www.facebook.com/BMHVT.